About Us
The Park Block
Context
Park Block Consulting was founded on a simple idea: that great businesses are built with structure, strategy, and purpose. We believe that growth should be designed—not improvised—and that every company deserves the right foundation to evolve sustainably.
The name Park Block combines two principles at the heart of our philosophy. The Park represents openness, collaboration, and shared growth—a living ecosystem where ideas and opportunities thrive. The Block represents structure and discipline—the solid foundation that transforms vision into measurable results. Together, they define our approach: thriving businesses, built block by block.
We operate across beverages, alcohol, food, tourism, and advertising, industries that reflect both creativity and strategy. Each company within our ecosystem benefits from Park Block’s four core pillars—Finance, Operations, Strategy, and Marketing—ensuring consistent structure, efficient growth, and sustainable value creation.
Park Block isn’t just a holding company; it’s a framework for modern entrepreneurship. Our centralized systems, shared expertise, and disciplined management model allow each venture to grow independently while remaining strategically aligned. This balance of autonomy and structure defines who we are and how we build.
Leadership
Luis Ángel Chamorro Rodríguez
Founder & Principal
Luis Ángel Chamorro leads Park Block Consulting with a vision of building structured, strategic, and sustainable businesses. With more than a decade of experience in brand management, marketing, and business development, he has guided leading companies and agencies such as Cervecera de Puerto Rico, DDB Latina, Universal McCann, and Initiative (IPG)—developing strategies that shaped brands like Medalla Light across local and international markets.
Holding a Global MBA from IE Business School and executive certifications from Cornell University and Kellogg School of Management, Luis bridges creativity and disciplined execution. His leadership combines consulting precision with entrepreneurial vision—ensuring that every Park Block venture operates with purpose, efficiency, and measurable impact.
Under his direction, Park Block functions as both a holding company and a strategic accelerator, cultivating ventures that merge innovation with stability and short-term performance with long-term value.
Our Team
Communications and Marketing Consultant
Senior executive with 15+ years in automotive, financial services, and public affairs, specializing in integrated communications, brand positioning, events, and PR recognized for leading multicultural teams and driving major product launches for Fiat, Alfa Romeo, Jeep, and Ram, as well as being named a Caribbean Business “40 Under 40” honoree.
Go-to-Market and Tech Consultant
Ex-LinkedIn strategist and GM with 10+ years strengthening digital brands and go-to market strategies; expert in LinkedIn tools, CRM integrations, and sales / recruitment enablement, with measurable impact—1,200+ professionals trained and 200+ companies advised, including leadership at Ironhack Puerto Rico.
Distribution Consultant
Marketing professional with experience at Mars and Unilever, specializing in customer marketing, category management, and brand activations—bringing 8+ years of expertise across consumer brands, retail environments, and high-impact experiential execution in Puerto Rico.
Looking Ahead
The future of Park Block is focused on building a disciplined, sustainable ecosystem that creates measurable impact across industries. As we expand, we continue to prioritize long-term value, operational excellence, and responsible growth—proving that with structure, clarity, and strategy, great ideas can become lasting businesses.
At Park Block, we don’t just grow companies—
We build frameworks for sustainable progress, block by block.